Mediocrity Disguised as Innovation

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with As designers, we constantly question the purpose and impact of our work. My approach, though often seen as stubborn and complex, stems from a desire to innovate and care deeply about the details. This has led me to a simple yet essential belief: truth is innovation.

With the rise of AI in creating images and ideas, we risk losing a certain truth. The way we present and perceive fashion has been shaped by centuries of subjective standards, often leading to personal conflicts related to beauty. Using AI or Photoshop to create idealized images isn't innovative; it ignores the reality of the consumer.

The Image above shows our avatars that are made with a singular rig system that allows us to test shape or scale of a design. We can begin to honor the real consumer from inception to closet.

Marketing often deceives consumers by not reflecting true design scales. For example, mass-produced clothing items often fail to meet genuine style expectations despite using new technologies. True innovation seeks to solve real problems and requires honesty. The image below is showing how AI images can umpact choices, but also showing actual scale is important.

Scale Based Design and Selling Fit

The difference between our avatar images and the AI image of the pants at scale deal with real fit connection. Our avatar tests the shape and can offer various fit images based on shape and curves. This is done in pattern making, so our tools still convey a higher accuracy mathmatically over generalized AI concepts.

In architecture, designs reflect their environments truthfully. Similarly, in fashion, we must show consumers the real archetypes of fit and body shapes to gather accurate data and understand what people truly want. Only by being honest can we empower individuals through what they wear.